Creativity? top talent? top creator? hella important. It drives people forward, it drives economy. Creativity is everything, creators can create a whole new world.
Keep on reading why we should appreciate creative people and talents more and why we seek them out and give them an online stage.
Creativity: Business’s Favorite Buzzword
A proper business suit often becomes synonymous with tedious conference lectures about innovation particularly when the speaker chooses a typical navy blue blazer. The business sphere repeatedly praises creativity as their favorite offspring before disregarding it in ways similar to ignoring an unwanted family member during holidays.
Companies use “Think Different” and “Innovation Hub” slogans on their building walls yet their procedures force creative thinking into the unwelcome role of a porcupine at a balloon factory. Such corporate communication resembles a fake apology right before delivering a severely offensive statement.
When Creativity Actually Pays the Bills
The creative genius of Rihanna leads us to discuss her business success. The artistic degree turned out to generate surprisingly lucrative value according to facts that contrast parents’ initial assumptions.
Rihanna did more than add her name to product names at Fenty Beauty. The team implemented 40 foundation shades to solve a fundamental market gap even as major brands continued selling only beige shades to customers. The combination of strategic creativity earned $100 million when it launched in only forty days of operation.
The creative genius of Tyler, the Creator enabled him to develop Golf Wang into a broad media empire through his unique mind. The creative mindset of the dude transformed his vision into Golf Wang which developed into a multimedia enterprise that produces hard-core fan responses which mirror Black Friday consumer behavior at Best Buy.
The Dark Side of the Creative Moon
Let me reveal the downsides regarding the artistic world before we continue. Success as a creative entrepreneur stands against the thousands of talented individuals who eat ramen in studio apartments since their ideas failed to generate sufficient income.
The harsh reality? Creativity alone isn’t enough. The business world has discarded numerous visionary figures who failed to merge their creative freedom with business-oriented thinking. The ability to create work does not guarantee automatic financial gain or achievement in life even though numerous people discover this lesson through devastating experiences.
Numerous former agency creatives transitioned to real estate despite the fact that client demands for logo enlargement at midnight on weekends compelled their exit. Daily pursuit of creative success demands a real motivational push from creative individuals.
The Corporate Creativity Paradox
Large corporations hold the largest pool of resources used to finance creative projects which they struggle to substantively develop. Providing a Ferrari to someone who has only driven golf carts creates a puzzle for their understanding and capability.
Business giants profess their preference for “unconventional concepts” through the creation of larger restrictive systems. After bringing creative people on board large corporations use long and tedious approval processes which deprive innovation before it happens.
You must have noticed that most innovative product ideas stem from startup businesses instead of established corporations. Oil and water demonstrate better mixture than corporate culture does with authentic creativity or than I do with my ex after three margaritas.
Finding the Sweet Spot
What position exists to unite business and creativity in their complicated connection? What methods will work to solve the problems within this unbalanced relationship?
Creative businesses that reach maximum success learn to unite artistic inspiration with practical business needs. Such businesses created systems that safeguard creative methods throughout performance delivery. Creativity requires specific boundaries to prosper however companies need to create these constraints correctly.
Pixar runs a process at Pixar called the “Brain Trust” which provides frank opinions without dictating any answers. Following near-bankruptcy LEGO restored its vitality by focusing on creative development then implementing strict business methods. These organizations understand that creative thought functions best when forming strategic alliances with business goals.
The Artist’s Dilemma
Creative individuals should adopt business principles as they maintain their artistic authenticity. The feeling of giving up artistic mastery appears like complete capitulation. Yes, it can be uncomfortable. Working artists differentiate from starving artists through their ability to properly package and sell their creative work.
Michelangelo himself worked for patrons during his time. Even if Van Gogh ended his life broke he would have acknowledged that better materials and therapy could have spared him from his distressing circumstances. The condition of being poor cannot bring honor to creativity because artistic deprivation lacks any honorable nature regardless of nostalgic stereotypes.
So What’s The Verdict?
Is creativity important in business? Absolutely essential. The standard routine-based creativity approaches used by most companies do not apply to actual business creativity.
Organizations should invest in true business creativity rather than focusing on breaks rooms and nap periods. The practice of using colorful Post-its during brainstorming sessions does not create genuine business creativity. People must feel secure to pursue new opportunities while facing setbacks on their path to innovation when diverse understandings become genuine organizational priorities beyond empty corporate commitments.
Despite their tensions business and creativity depend upon each other to function well in the workplace. The back-and-forth breakups of that particular couple who return to each other are better for them than a total split yet they repeatedly require expensive therapy sessions.
The next actions you should take include creative work and business pursuits alongside possible business education. The funds in your bank account will become healthier while your future self will be able to create without anxiety regarding power outages.
