YouTube has become a platform where talented content creators worldwide can build audiences and share their creativity. From comedians to cosmetic artists to philanthropists, there is a fantastic talent for creating videos that capture millions of viewers. In this blog post, we’ll highlight a few standout creators making their mark on YouTube with their original content.
Lilly Singh – A Funny and Original Comedian
Lilly Singh, also known by her YouTube username ||Superwoman||, is a Canadian comedian, actress, and author who has become one of the most popular YouTubers. Since starting her channel in 2010, Lilly has amassed over 15 million subscribers with her funny and upbeat comedy sketches and vlogs.
Comedic Sketches
What sets Lilly apart is her original comedic style. She frequently plays different characters in her videos, using costumes, accents, and personalities to embody each role. These storytelling sketches tackle topics from dating mishaps to annoying things parents do to the struggles of adolescence. Lilly’s energetic physical comedy and facial expressions have carved out a unique niche that resonates with tens of millions of viewers.
Inspirational Vlogs
In addition to her humorous videos, Lilly uses her vlogs to inspire her viewers. She is candid about her struggles with self-image, depression, and finding meaning in life. Her messages of self-acceptance, confidence building, and pursuing your passion make Lilly an authentic and positive role model for fans worldwide.
A Pioneer on YouTube
As one of the first YouTube stars of South Asian descent, Lilly has broken barriers by sharing her multifaceted identity online. The characters, stories, and messages in her videos have made YouTube more inclusive and hilarious. After rising to fame online, Lilly has published two books and gone on sold-out international tours. However, she posts new videos weekly and remains one of YouTube’s most creative pioneer voices.
NikkieTutorials – A Skillful Cosmetic Artist
Moving from comedy to cosmetics, Nikkie de Jager of NikkieTutorials has earned her fame from her talent in applying makeup. With 15 million subscribers, Nikkie has become YouTube’s top beauty vlogger with her highly stylized makeup art.
Elaborate Transformations
What makes Nikkie’s videos genuinely original and engaging is how she fully transforms herself into different looks and characters. Whether she is doing makeup to resemble Disney princesses, scary Halloween monsters, or glamorous celebrities, her skill at elaborate eye makeup and face painting leaves viewers amazed. Her creative vision, blurring fashion, special effects makeup, and cosmetic art are unmatched.
Artistic Collaborations
Nikkie is also talented at collaborating with brands, celebrities, and fellow YouTubers. She has done videos with Kim Kardashian, Lady Gaga, powerhouse singer Jessie J, and many more A-list stars. These high-profile collaborations and her artistic integrity have cemented her channel as a top destination for the best in makeup transformations.
An Honest Transgender Role Model
In addition to her cosmetic artistry, Nikkie uses her platform to advocate for transgender visibility and empowerment. In early 2020, she made international headlines by coming out as transgender in a brave, emotional video post. Since then, she has continued to share her authentic transgender experience as she builds one of the largest beauty channels on YouTube. Nikkie’s talent and advocacy have broken barriers in the online beauty industry.
PewDiePie – The World’s Most Successful YouTuber
A list of top YouTube creators would only be complete with mentioning PewDiePie. Felix Arvid Ulf Kjellberg, better known by his YouTube alias PewDiePie, currently has over 111 million subscribers, making his channel the most subscribed on the platform. His offbeat vlog streams playing video games built an audience since 2010 to make him not just YouTube’s biggest star but a leader driving new trends.
Comedic Commentary Videos
Though initially gaining fans by reacting to horror and action video games, PewDiePie expanded into broader comedic commentary on Internet culture. His irreverent sense of humor, poking fun at everything from weird products to overplayed songs, struck a chord with fans. And even while embroiled in some controversies over his off-the-cuff jokes, PewDiePie’s raw, unfiltered style remains unrestrained.
Charity Fundraising Innovator
In recent years, PewDiePie has leveraged his massive young fanbase for good, pioneering new models for YouTube charity fundraising. His efforts in raising money for charities like Make-A-Wish Foundation and St. Jude Children’s Research Hospital have collected tens of millions in donations. This kind of massive direct giving would not be possible without the loyal following PewDiePie cultivates through his always authentic presence.
Mainstreaming YouTube Culture
As YouTube’s biggest independent creator, PewDiePie remains highly influential even as he has stepped back from the platform’s rat race. He continues to rack up dedicated subscribers with hours of vlogs and videos each week. In the process, his rise has made discussing YouTube creators and culture much more mainstream. His original style launched viral trends and shaped dialogues online in ways no one could have predicted for this medium.
MrBeast – An Advertiser-Friendly Philanthropist
Another recent YouTube star innovating the culture is Jimmy Donaldson, better known as MrBeast. At just 24 years old, his series of expensive, over-the-top stunts and charity efforts have amassed over 112 million subscribers to his main channel. MrBeast and his loyal crew of friends push online entertainment and altruism into ambitious new directions.
Epic Giveaways
Many of MrBeast’s most popular videos involve giving away jaw-dropping money or gifts. He has dropped off luxury cars at random houses in Los Angeles. He has offered 10 million dollars to whoever can keep their hand on a pile of money the longest. Videos like these merge showmanship with mind-blowing generosity into addicting infotainment.
Record-Breaking Experiments
Beyond finances, MrBeast also goes after tantalizing world records. He gifted an entire island to the winner of a series of survival challenges. He recreated Netflix’s Squid Game in real life on elaborate custom-built sets. He constructed the world’s most enormous foam pit to play in. These ostentatious ideas bring visual scale, challenging viewers’ limits for what is possible.
Mainstream Appeal
Unlike many YouTube daredevils, MrBeast also balances his daring side with an upbeat friendliness that appeals to a broad audience. This makes his channel advertiser-friendly, unlike many other stunt personalities. Brand sponsorships from Microsoft to Honey to DoorDash empower larger and larger record-seeking experiments. In just four years, MrBeast has emerged as a creative philanthropist advancing YouTube culture into mainstream entertainment territory.
The Next Generation of Online Creators
As YouTube continues to reshape media and entertainment, Lilly Singh, NikkieTutorials, PewDiePie, and MrBeast represent just a few talented creators leading the way. They have built their unique comedy, cosmetics, commentary, and charity brands into some of the world’s biggest channels. And their influence will continue impacting a new generation of emerging creators hoping to make their innovative marks online.
We all can look forward to even more creativity thriving on YouTube from voices worldwide in the years ahead. The possibilities for talented individuals or groups to find an audience and build careers remain virtually endless on this massive platform. Just by bringing their distinct personalities and talents on camera, anyone may one day count themselves as one of YouTube’s most original stars.
