OMIRAD is putting its own spin on the current wave of oversized streetwear, pairing loud graphics, exaggerated silhouettes and pieces that are clearly made to become the center of an outfit.
One of the brand's recent looks brings together a black long sleeve with leopard print cross graphics and a pair of oversized black cargo pants carrying the same cross design near the leg. The matching details tie everything together without making it feel like a basic matching set.
That oversized approach runs throughout OMIRAD's catalog. Baggy denim, wide leg pants, graphic tops and layered fits make up much of the brand's visual identity, with its Instagram showing the clothes styled on the street rather than only through traditional product shots.
The brand describes itself as "New Wave Streetwear," and that direction comes through pretty clearly. OMIRAD isn't chasing minimal basics. The pieces are designed to stand out, especially for people building outfits around oversized proportions, graphics and heavier statement pieces.
OMIRAD is currently promoting a sale with 10% off when buying one item and 15% off when buying two, giving shoppers a reason to put together a full fit rather than grabbing a single piece.
Check out OMIRAD on Instagram or visit the OMIRAD website to see the rest of the collection.